People are continuously expectant of great digital experiences and the standard for those experiences is constantly being pushed beyond its limits with companies like Netflix, Amazon, Spotify, and more investing huge sums of money into their products so that their customers never feel the reason to leave their service.

These high expectations are now commonplace and mean that it is even more critical for organisations (both large and small) to provide products and services that are simultaneously easy to use, solve genuine needs, and can help make lives easier. …

Ed Vinicombe

Senior Product Design Manager at BT. Founder at

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